
This past March, SM Entertainment revealed an app with which fans can download their favorite songs for a certain price, called “Genie.”
The app advertisements can be seen in various new music videos that SM uploaded in the past few weeks, including rookie boy band EXO-K‘s “MAMA.”
EXO-K recently released promotional clips for the app, and today, SM has revealed some behind-the-scenes photos.
Check them out below!














